Aylmer Bulletin on social media—here’s what you’ll start seeing
Jude Osmond
Bulletin Aylmer and Bulletin Gatineau are now active on X, BlueSky, YouTube and TikTok.
The 2023 Meta ban knocked The Bulletin off social media, leaving the paper without a social media presence. When the federal government passed the Online News Act, requiring Web Giants to pay publishers for carrying their content. Meta (Facebook and Instagram) blocked all Canadian news from its platforms, preventing users from viewing or sharing news links.
The Bulletin had an extensive Meta presence, with articles and conversation actively shared on the Bulletin's Instagram page, and their biggest presence was on Facebook. When an article was published, the Bulletin would share the website link to Facebook groups, “we would quickly generate 300 comments when an article would be shared,” said Lily Ryan, Publisher for the Aylmer Bulletin. “Many don’t realize that Meta has blocked local news, our website has more content than the newspaper, but the public enjoys the social sharing that networks offer.”
The Bulletin is now on X (formerly Twitter) to push more news-related content, including articles, pictures and other content, to grow its circle, aiming to catch the eyes of more news readers, especially on social media, since the Meta ban.